Risk Perception

Risk Perception

Risk Perception is the judgment that people make about the characteristics and severity of a risk. As individuals we all have different perceptions of Risk. There are many factors that influence our perceptions. Factors such as; where we were born, how we were raised,...
Risk Tolerance

Risk Tolerance

Risk tolerance is the willingness to accept or avoid risk. In any group of people there are gamblers or risk takers and there are non-gamblers or risk avoiders. People who have a low willingness to accept risks and the consequences of risks are called risk avoiders....